Louis Carr Named President of BET Networks — A Historic New Era for Black Entertainment

The announcement signals not just a shift in executive structure, but the beginning of a bold new direction for Black media, storytelling, and cultural impact.

A Proven Force in Entertainment Leadership

Louis Carr’s rise to the presidency comes as no surprise to industry insiders.

For more than two decades, Carr has played a pivotal role as President of Media Sales, driving BET’s growth, expanding its partnerships, and establishing the network as a dominant voice in Black culture.

His track record includes:

• Building BET into one of the most successful multicultural media sales platforms in the country
• Developing strategic relationships with major brands and advertisers
• Championing authentic representation in mainstream media
• Advocating for economic empowerment and opportunities within the Black community

Now, as President, Carr steps into a position where his influence will shape the vision, content, and cultural footprint of BET for years to come.

A Defining Moment for BET — and for the Culture

Carr’s appointment comes during a time when Black entertainment is undergoing a major evolution.

Streaming shifts, digital platforms, and audience demand for authentic narratives have pushed networks to rethink their strategies and recommit to the communities they represent.

Under Carr’s leadership, BET is expected to:

• Expand original programming
• Strengthen its global presence
• Deepen investment in Black creators
• Elevate stories that reflect the diversity of the African diaspora
• Build new partnerships that redefine the economics of Black entertainment

Industry observers say this move positions BET to enter a new era of creative power, cultural relevance, and business innovation.

Community Impact at the Center

Louis Carr is more than an executive — he is a mentor, speaker, and advocate who has dedicated his career to uplifting Black communities and creating pathways for future leaders.

His presidency is not just a corporate announcement; it is a symbolic victory for representation, leadership, and excellence.

DZY Network Perspective

Louis Carr stepping into the presidency of BET is a monumental moment for the industry.

It represents continuity, evolution, and a recommitment to the mission that built the network: telling Black stories with power, dignity, and global resonance.

With Carr at the helm, BET is entering a future defined by cultural leadership — and the world will be watching.