Kennie Legget Manchester Appointed as Death Row Records’ Newest A&R by West Coast Icon Snoop Dogg

This move marks a powerful step forward for the iconic label, reaffirming its commitment to discovering talent, shaping the next generation of stars, and carrying the West Coast sound into the future.

Kennie, known in the industry for his relentless hustle and deep connection to the streets of Los Angeles, shared his excitement with fans: “Yesterday’s price isn’t today’s price‼️ Hard work pays off. You’re looking at @deathrowrecords newest A&R with the blessings from Unk himself @snoopdogg.”

As the man behind the title, Manchester will now play a central role in scouting, developing, and elevating artists under the Death Row umbrella. His appointment reflects not only Snoop’s trust but also a recognition of Kennie’s authenticity, vision, and understanding of what makes the West Coast culture thrive.

The announcement was celebrated widely, with nods to the enduring legacy of Death Row—a name synonymous with groundbreaking music, culture-shaping movements, and some of hip-hop’s most legendary careers. With Kennie now part of its leadership fabric, fans and insiders alike are looking forward to a new wave of hits, collaborations, and talent discovery.

This is not just a career move for Manchester—it’s a cultural moment. As he put it best, “Let’s get to work LA, ya boy in the building.”