FACE OF THE WEEK: NUMA — The International Voice of Self-Empowerment Transforming Music Into Healing, Purpose, and Global Impact

Singer, songwriter, producer, artistic director, television personality, and globally recognized as the Singer of Self-Empowerment, NUMA has built a unique artistic universe where music is not simply entertainment — it becomes transformation.

With 24 released singles and music videos across Italian, Spanish, and English, NUMA has created a deeply international language rooted in empowerment, awareness, healing, and authenticity. Her mission goes far beyond performance: she uses art as a tool to awaken confidence, inner strength, and positive change in people’s lives.

What makes NUMA truly stand out is her ability to merge creativity with consciousness. Through her music, coaching philosophy, humanitarian work, and artistic direction, she is creating a movement centered on self-belief, emotional freedom, and personal revolution.

Here is our exclusive interview with NUMA, presented in her authentic voice.

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PHOTO BY CYRIL MAHE

Can you tell us a bit about yourself and what you do?
I am NUMA, an eclectic artist who has always lived between art, music, dance, and theater. I am a singer, songwriter, producer, artistic director, and television personality, but above all, I am known as the singer of Self-Empowerment.

I have released 24 singles and their music videos, in Italian, Spanish, and English, as my language is profoundly international. The core of my work is to unite music, coaching, and social commitment into a single narrative: I use art as a tool for personal growth, positive thinking, and awareness.

Parallel to my artistic journey, I am strongly involved in humanitarian and social activities because, for me, music truly makes sense only if it generates a concrete impact on people’s lives.

What inspired you to start your career or your business?
Rather than a specific moment, it was a natural calling. Art has always been my way of being in the world: singing, dancing, and acting were spontaneous languages for me, even before they became a profession.

At some point, I realized that music was not just personal expression but a powerful tool to ignite something in others: courage, self-esteem, inner healing. From there, the idea was born to become the voice of Self-Empowerment, transforming songs, performances, and artistic projects into real spaces for positive transformation.

I am deeply inspired by seeing how a song, a word, or a concert can change someone’s day — and sometimes their life. That’s where it all begins.

What has been the biggest challenge you’ve faced, and how did you overcome it?
One of the biggest challenges has been staying true to my uniqueness in a world that often asks you to conform. When you combine music, coaching, social commitment, and an international vision, it’s not always easy to be categorized or understood immediately.

I overcame this challenge by learning to trust my vision deeply: to believe that art can truly be a tool for self-empowerment and not just entertainment. I transformed moments of doubt into creative energy, working on myself with the same tools I offer to the public: positive thinking, inner work, discipline, and the daily choice to return to the “why” behind what I do.

Today, what once seemed like a difficulty has become my strength. My signature is precisely being different, integrating worlds, and speaking to people holistically.

How do you stay motivated and consistent in achieving your goals?

My motivation stems from one word: mission. I don’t experience music solely as a career but as a service. Knowing that what I do can bring light, strength, and awareness to people realigns me every time I feel tired.

Three things help me concretely:

1. The clear “why.” I remind myself every day why I started: I want those who listen to me to feel stronger, freer, and more themselves.
2. Gentle discipline. Creativity and discipline go hand in hand for me. I study, write, produce, and take care of my voice and my body, but always through love, not judgment.
3. Connection with people. Messages, glances at concerts, and stories from people who connect with my work remind me why I continue.

What is the most important lesson you have learned so far on your journey?
One of the most important lessons is that true strength comes from authenticity. When you stop trying to be what others expect and start bringing who you truly are into the world, everything aligns differently.

I have learned that vulnerability is not weakness; it is pure power when transformed into art. Every experience, even the most difficult one, can become creative fuel and inner growth.

The greatest success is not just external recognition, but seeing people who, through your music, begin to love themselves more, respect themselves more, and believe in themselves more.

How do you personally define success?
For me, success is not a number, a view count, or a bigger stage.

Success is when:

• What I do is aligned with who I am.
• My art reaches people and helps them, even just a little, to feel better.
• I am able to make a living from my passion without betraying my values.
• At the end of the day, I feel peace, not just tiredness.

True success is feeling free to be myself, using my talent to bring awareness, beauty, and empowerment into the world. Everything else is results, not identity.

What is your biggest dream and how are you actively working to make it come true?
My biggest dream is to create a worldwide Self-Empowerment movement in which music, art, and personal growth travel together.

“I want people, when they listen to my songs or come to one of my events, to feel like they are being told: “If you can do it, I can do it too.”

Concretely, I am working on it by continuing to release music and video clips in multiple languages, creating daily empowerment content, collaborating with humanitarian projects, and building a real community — not just an audience.

My dream is big, but I commit to it every day through vision and constant micro-steps.

In what way have your faith, spirituality, or personal philosophy influenced your journey?
My spirituality is made of trust, presence, and personal responsibility. I deeply believe that life does not send us things randomly, but opportunities to grow.

This vision has helped me reinterpret rejection as redirection, maintain inner light even during difficult periods, and remember that we are much more powerful than we have been led to believe.

My music and my work are born from this practical spirituality.

Who has been your greatest source of inspiration or your mentor, and why?
More than one person, I have had artists, strong women, mentors, and coaches who inspired me to dare more creatively and transform wounds into tools for growth.

But my greatest source of inspiration is humanity itself: people’s stories, battles, and resilience. I observe, absorb, and transform those emotions into music, content, and projects.

How do you maintain a healthy balance between your personal and professional life?
For me, balance is a continuous dance.

I create clear work moments and equally clear moments to disconnect. I rely on rituals like silence, meditation, journaling, and movement. I also protect my emotional spaces and relationships.

Balance is not about doing less — it is about doing better and in alignment with myself.

What advice would you give to someone who is starting their career in your field?
Study and work on your art. Talent alone is not enough without discipline.

Take care of your mind as much as your craft, because fear, ego, and comparison can sabotage you more than criticism. Build your own identity instead of chasing trends.

And above all: start, even if you do not feel completely ready. The path becomes clear while walking it.

What is one aspect of your work or your mission that is often misunderstood?
Many people think Self-Empowerment is just positivity and motivational phrases, but for me it means facing your shadows, taking responsibility for yourself, and consciously choosing who you want to become.

Another misunderstanding is the idea that you must choose between being an artist or a humanitarian person. I believe art is one of the most powerful vehicles to create awareness and real change.

What do you find most rewarding in your work?
The most rewarding thing is seeing people’s gaze change. That moment when they realize they have much more power than they thought, when they stop judging themselves only for their failures, and when they allow themselves to truly shine.

When someone writes to me, “What you do has helped me take one more step toward myself,” that’s when everything makes sense.

What are your passions or hobbies outside of work that inspire you?
Travelling, discovering cultures and languages, music, dance, writing, psychology books, inspiring biographies, nature, silence, and walks.

They are all forms of creative and spiritual nourishment that inevitably flow back into my art and coaching work.

What is the most valuable skill you have developed in your career?
The ability to listen deeply — not only to words, but to emotions, energy, fears, and invisible blocks.

In a world that talks a lot and listens very little, authentic listening is a superpower.

What do you wish you had known when you started?
That you do not need anyone’s permission to follow your own path. That “too late” does not really exist.

I also wish I had understood earlier that protecting your energy and setting boundaries is essential, and that vulnerability is not weakness but one of the greatest forms of connection and strength.

How do you deal with failures, rejection, or setbacks?
Today, I see them as feedback, not sentences.

I allow myself to feel frustration or sadness, but then I ask myself: “What is this teaching me?” I recalibrate my course, but I never question my worth.

Failure has become training for the greatest version of myself.

What is your life philosophy or personal mantra?

“One of my mantras is: ‘No one is coming to save you: you are your own revolution.”

Another mantra I love is: “The power is you.” Because the power we search for outside often already exists within us.

What is a life lesson you learned a bit too late?
I learned that you do not need to prove anything to anyone.

For a long time, I chased approval and recognition. Then I realized that if you live only to be accepted, you stop being authentic.

The real turning point was moving from “I hope they see me” to “I see myself first.”

Which achievement are you most proud of so far?
I am proud of having had the courage to build my own path outside traditional frameworks.

I brought together art, self-empowerment, and internationality into one mission, and I never gave up even in the moments when it would have been easier to quit.

The greatest achievement is continuing every day to choose the version of myself that is more authentic, free, and in service.

How do you envision the evolution of your brand and career in the next few years?
I see my brand growing into a living space where people feel free to create the life they truly want.

I imagine events, retreats, workshops, international projects, and an even stronger community where people genuinely support one another.

I want to continue bringing together art, transformation, creativity, and spirituality in deeper and more meaningful ways.

How do you use your platform to create a positive impact?
I use my platform to normalize difficult emotions and remind people they deserve space for their dreams.

I share practical tools, reflections, and real conversations to help people take concrete steps toward themselves.

If even one person finds strength through what I share, then I know I am giving back something meaningful to the world.

Do you have a favorite quote or affirmation that helps you stay grounded?
“The dreams you have are not random; they are possibilities that life is whispering to you.”

And also: “I am in the right place, at the right time, doing the best I can with what I have.”

What is the best piece of advice you’ve ever received?

“Don’t wait until you feel ready. Start, and you’ll become the ready person by doing.”

That advice completely changed how I approach fear and new opportunities.

How do you stay creative, innovative, and adaptable in a fast-changing world?
Curiosity. Silence. Travel. Conversations outside my bubble. Listening deeply to people.

I try to see change not as a threat, but as an invitation to reinvent myself and realign with my dreams.

Can you share a memorable or funny experience from your journey?
During one of my first live events, the electricity suddenly went out. No lights, no music, no projector.

At first, I panicked. Then I looked at everyone and said, “Perfect… then we’ll do it in the dark, but with our hearts lit.”

We used candles and phone lights, sat in a circle, and the experience became even deeper and more intimate than originally planned.

That night taught me that challenges are not there to stop us — they are there to reveal new parts of ourselves.

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