So So Def Makes Billboard History: 32 Years of Charting Impact

This historic moment is driven by a present-day win. dvsn’s “Excited” has climbed to a new peak at No. 13 on the Adult R&B Airplay chart, proving that So So Def is not living off nostalgia—but actively shaping today’s soundscape. The record’s rise highlights the label’s continued ability to identify, support, and elevate music that resonates deeply with audiences.

Founded by legendary producer and executive Jermaine Dupri, So So Def has long been synonymous with innovation and cultural influence. From defining the sound of Atlanta hip-hop and R&B to launching and nurturing some of the most impactful artists of the last three decades, the label has consistently balanced commercial success with cultural credibility.

What makes this 32-year run especially significant is its span across eras—vinyl to streaming, radio dominance to digital-first releases, and shifting listener habits worldwide. Through every transition, So So Def has adapted without losing its identity, maintaining a clear vision rooted in quality, authenticity, and connection to the culture.

The success of “Excited” reinforces that philosophy. Smooth, emotionally driven, and contemporary, the track reflects a modern R&B sensibility while staying true to the musical standards that built the So So Def name. It’s a reminder that longevity isn’t accidental—it’s earned through consistency, evolution, and a deep understanding of what moves people.

As So So Def extends its Billboard legacy to 32 years, the message is clear: this is more than a label with history. It’s a living institution, still charting, still influencing, and still setting the tone for what timeless impact in music truly looks like.