Fashion
LA STREETWEAR DESIGNER DESTO DUBB AND RHIME USA DEBUT LIMITED-EDITION SNEAKERS
LOS ANGELES, CA (August 1, 2025) – Acclaimed fashion designer Desto Dubb has partnered with Rhime USA to launch a bold, limited-edition sneaker collection that seamlessly blends streetwear culture with elevated design.
Titled “That’s A Awful Lot of Rhime USA,” the collection offers a fresh and authentic take on modern footwear—crafted for both everyday wearers and high-fashion enthusiasts alike.
Fresh off expanding his retail footprint in California and Houston, visionary designer Desto Dubb—founder of the cult streetwear brand That’s A Awful Lot of Cough Syrup (ALOCS)—continues to redefine fashion on his own terms. What began with selling T-shirts in parking lots has grown into a multi-million-dollar empire, worn and celebrated by celebrities around the globe.
ALOCS is known for blending raw street energy with luxury appeal, and Desto Dubb’s collaboration with Rhime USA marks a full-circle moment for the Watts, California native—once unable to afford fashion, now shaping its future.
With only 500 pairs available, That’s A Awful Lot of Rhime USA is poised to make waves with its highly anticipated drop on Friday, August 1, 2025. Designed for both comfort and cultural impact, the new low-top sneakers feature 100% leather construction and come in two colorways: blue and black denim.
Crafted for any occasion, these sneakers bring a modern edge to everyday living—and beyond.