<\/p>\n\n\n\n
The store\u2019s bold design honors the early days of hip-hop, mixing cutting\u2011edge technology with street\u2011inspired visuals, vibrant colorways, and throwbacks to the classic Snoop era. Inside, guests will find retro arcade games, Snoop\u2019s personal lounge, two live DJ booths, and a state-of-the-art hologram of the icon himself. Each element was intentionally designed to celebrate Long Beach\u2019s rich culture and community that shaped his journey. Iconic touches, including references to the legendary Hood Rich Lowrider and more. <\/p>\n\n\n\n
Snoop Dogg\u2019s return also reinforces his continued commitment to supporting equitable growth within California\u2019s cannabis industry and beyond. <\/strong>Through S.W.E.D., Snoop is expanding his cannabis footprint with purpose, honoring the culture while creating equitable job opportunities and long\u2011term career pathways for residents at a pivotal moment as the city advances its Grow Long Beach Economic Blueprint. <\/p>\n\n\n\n \u201cLong Beach made me who I am,\u201d <\/em>says Snoop Dogg. \u201cOpening S.W.E.D. in Long Beach is my way of showing love to the community that showed love to me. We\u2019re creating jobs, opportunities, and a space that celebrates the culture<\/em>.\u201d <\/p>\n\n\n\n The official Grand Opening of S.W.E.D. Long Beach will take place on May 9<\/strong>. Snoop Dogg, along with family, will be present for a ceremonial ribbon cutting to commemorate this historic moment. The event is open to persons 21+ with valid ID or 18+ with a valid medical recommendation. <\/p>\n\n\n\n